Branding and Visual Identity Studio
Art direction and brand design for contemporary brands.
Every project is a mix of emotion and research. When the right elements meet at the right time, they turn into powerful, unforgettable experiences.
Branding and Visual Identity Studio
Art direction and brand design for contemporary brands.
Every project is a mix of emotion and research. When the right elements meet at the right time, they turn into powerful, unforgettable experiences.
Design
Habif Company
—
2023
CDMX
Cruzada
—
2020
CDMX
Casa Carmín
—
2025
Querétaro
Punta Sirena
—
2023
Acapulco, Gro.
Palmario
—
2022
CDMX
Digno Studio
—
2022
CDMX
312 Café/Barra
—
2025
Tamaulipas
Pame Voguel Studio
—
2020
CDMX
Archienemigo Taproom
—
2025
Querétaro
Serrana
—
2024
Monterrey
One Trick Pony
—
2026
Querétaro
Ntho Studio
—
2026
CDMX
Seis A Nueve
—
2023
Querétaro
Selah
—
2024
Yucatán
Machete
—
2025
Guatemala
Selah
—
2024
Yucatán
The Campaign Co.
—
2024
CDMX
A&M Arquitectura
—
2021
Querétaro
Ascender World Tour
—
2024
CDMX
Nora+Rebeca
—
2022
CDMX
Comunicarte
—
2025
CDMX
A&D
—
2021
Guadalajara
Bruv Barbaer Club
—
2023
Querétaro
San Antonio Silver Co.
—
2021
San Antonio TX
Noa
—
2024
CDMX
Brentel
—
2024
Baja California
Machete
—
2025
Guatemala
Ninjha
—
2023
Querétaro
Koffein
—
2022
Querétaro
Humble Studio®
—
2022
Xalapa, Veracruz
Rrecia
—
2022
CDMX
Bruv Barber Club
—
2023
Querétaro
La Santa
—
2019
CDMX
Shore Studio
—
2022
Puebla
Bangzoo
—
2023
Austin TX
Elesdex
—
2022
CDMX
About
Based in Querétaro, México. Working with clients around the world.
Over the past 10 years, I’ve built visual identities, packaging, and campaigns for projects across Mexico and beyond. My work blends clean aesthetics with narrative-driven design — giving each brand a soul, not just a logo.
Founder Yorked StudioTM 2021 – Present
Creative Director at Wonder Boy 2012 – Present
Art Direction
Strategic visual direction for brands, campaigns and creative projects.
Visual Identity and Logotype
Creation of visual identities and logos with strong conceptual foundations.
Brand Elements
Development of visual systems, symbols and graphic assets.
Packaging
Packaging design aligned with brand identity and product experience.
Signage
Environmental and wayfinding design for physical spaces.
Naming
Brand naming processes based on strategy and positioning.
Stage Design
Visual concepts for stages, exhibitions and brand experiences.
Digital and Printed Material
Design of digital assets and printed brand materials.
Motion Design
Animated visual content for digital platforms and branding.
Brand Guidelines
Creation of brand manuals to ensure visual consistency.
Based in Querétaro, México. Working with clients around the world.
Over the past 10 years, I’ve built visual identities, packaging, and campaigns for projects across Mexico and beyond. My work blends clean aesthetics with narrative-driven design — giving each brand a soul, not just a logo.
Founder Yorked StudioTM 2021 – Present
Creative Director at Wonder Boy 2012 – Present
Art Direction
Strategic visual direction for brands, campaigns and creative projects.
Visual Identity and Logotype
Creation of visual identities and logos with strong conceptual foundations.
Brand Elements
Development of visual systems, symbols and graphic assets.
Packaging
Packaging design aligned with brand identity and product experience.
Signage
Environmental and wayfinding design for physical spaces.
Naming
Brand naming processes based on strategy and positioning.
Stage Design
Visual concepts for stages, exhibitions and brand experiences.
Digital and Printed Material
Design of digital assets and printed brand materials.
Motion Design
Animated visual content for digital platforms and branding.
Brand Guidelines
Creation of brand manuals to ensure visual consistency.
Always open to work new projects
Changing dimensions in design. Capturing the substance of every soul, and the detail that lives inside. Dreams of creators, companies, startups, signs, and artists — all translated into form, purpose, and meaning.
hello@wonderboy.mx
+52 (442) 715 2184
Querétaro, México.
2025 Art Direction / Design
All Rights Reserved WonderBoy©